Ivy Mahsciao Product Leader & Decision Science Practitioner
Position

I build the context infrastructure that most product teams skip.

Twenty years of pattern recognition across media, enterprise, frontier tech, life sciences, and consumer AI. As a decision science practitioner, I build what most product teams skip: the context infrastructure that tells you what behavioral data actually means. The data is usually there. The architecture to read it isn’t.

Founder of evrmore, a voice and emotion AI platform.

Reframe

Signal is not intelligence.

Every product stack generates behavioral data. Most teams stop there. They can tell you what users did, not what it meant or what it predicted. The gap between signal and context is where retention erodes, and roadmaps drift. Context infrastructure closes it: KBIs, decision frameworks, and activation systems built on behavioral science, not just behavioral data.

Deliver

Behavioral insight, operational outcomes.

I operationalize the research methods most teams outsource (psychometrics, behavioral economics, netnography) into KBIs, decision frameworks, and activation systems. Products for teams at Microsoft, Nike, L’Oréal, British Airways, Royal Caribbean, Johnson & Johnson.

IDEAS BEHIND THE WORK

Pseudo-autonomy is a design choice with measurable consequences. Context intelligence is what makes that choice visible. Both ideas are fully developed here.

Content vs. Context

Read on Medium

Signal vs. Context

Read on Medium
Model

Most teams treat symptoms. System dynamics finds the source.

System dynamics is the underlying method: feedback loops, leverage points, what compounds quietly and what breaks loudly. MIT Sloan made it rigorous. Twenty years of practice made it operational. Whether the system is a product, an organization, or a user’s behavior pattern, the leverage points are findable.

Engage

Speaker/Panelist

1:Many

AI product design, decision architecture, and behavioral science applied to enterprise software. Available for conferences, panels, and executive offsites.

Advisory

1:1 (of Many)

Fractional product leadership and strategic advisory for AI platforms, enterprise SaaS, and PE-backed software companies. Available via GoFractional.

Quests

Many:Many

Sprint-based and project-based engagements for hackathons, workshops, and special events. Part facilitator, part strategic advisor, structured for teams that need sharp decision architecture thinking inside a contained timeframe.

Mentoring

1:1

One-on-one for product leaders working at the intersection of behavioral science and AI. Limited availability.